CR Land’s MixC Sungang by 10 Design: Redefining Retail-Gastronomic Experience
Torna enrere a la llista de projectes- Any
- 2022
International architecture practice 10 Design (part of Egis Group) has successfully converted a former warehouse site into a retail-gastronomy destination, marking an important milestone for the ongoing transformation of the Sungang industrial area.
10 Design was commissioned to reimagine the site into a 78,890sqm retail and F&B space topped with two Grade-A office towers. As part of the urban regeneration plan, the masterplan also includes residential and serviced apartment towers, resettlement housing and public amenities.
Jointly led by two Design Principals, Ted Givens and Chin Yong Ng, the concept for this new development breaks away from the conventional shopping mall design and instead draws inspiration from a traditional market square, creating a vibrant central meeting place for the community.
The compelling frontage of MixC Sungang is marked by a sculptural stainless steel canopy that pulls visitors into a pedestrianised retail street, creating a dynamic boulevard for shoppers and diners to enjoy.
The retail street is punctuated with the shopping mall entrance - the jewel of the scheme. The design of the entrance is animated by three floating food truck-inspired structures, which creates a unique spatial experience for dining and gastronomic experiences.¬
By weaving the concept of traditional marketplace and experiential retail together, MixC Sungang provides an immersive sensory experience to attract consumers from all backgrounds and age groups.
MixC Sungang is becoming a new catalyst of growth in this emerging CBD, as highlighted by Chief Operating Officer Miriam Auyeung. However, it also acts as a lifestyle complex which offers a rare opportunity for citizens to reconnect with nature and their communities in the bustling city of Shenzhen.
For media enquiries, please drop a note to Catherine Chan, Partner - Marketing at [email protected].